Social Media


Love it or

hate it?

You have to embrace it!

Social media is most used platform to engage with your community. Getting you social media style and content correct is significant to the success of your message and following.

At the start of the millennium Facebook transformed the world we live in, it changed how people communicated at a personal level and then business' realised this is an incredible place to connect with people they normally wouldn't reach. Previously we would have relied on websites and flyers to connect and tell people our message. The ways people want to consume content has changed, they want quick engagements with a clear message and an instant call to action. 

Which platform?

There is a number of platforms that are now available but the popular ones continue to be Facebook, Instagram and Twitter. Below is some information about the most common platforms users connect with their communities.


What is the demographic of Facebook users - Data from Hootsuite

Facebook Demographics

62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64. 88% of online users of age 18-29 are on Facebook, 84% of those 30-49. 82% of college graduates are on Facebook



What is the demographic of Instagram users - Data from Hootsuite

Instagram's most active users are in the 18- to 29-year-old demographic, with 71 percent saying they use the platform, according to the Pew report. That's up from just 59 percent in 2016. And 55 percent of them say that they check in on the app more than once a day.


What is the demographic of Instagram users - Data from Hootsuite

37% of Twitter users are between the ages of 18 and 29, 25% users are 30-49 years old.  80% of Twitter users are affluent millennials.

Most popular social networks worldwide as of October 2019, ranked by number of active users (in million)

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At Cast we can help you create a social media strategy that will engage and connect with your community, get in touch today for some advice.

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