Right now, business should be more reliant than ever on their digital strategy. For some this will be the deciding factor whether they make it through the tough times ahead.
The unprecedented, complete disappearance of live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. This is particularly the case for B2B businesses who rely on the attendance at trade shows and exhibitions to network and build customer relations.
Even if your business isn’t reliant on events, the lock down has had an impact on how you can reach out to potential customers. At a period when more and more people are spending most of their time in front of their laptops, your on-line presence has never been so important.
Digital Marketing is the clear way forward, and companies – including ones that may never have even of had a Facebook page before – will need to move into social marketing, content marketing, and SEO and influencer-led campaigns.
There are plenty of opportunities out there for the taking, particularly if you are a supplier in a market that has been slow to adapt to digital marketing.
In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.
So, if it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms, where introductions can be made, and relationships fostered. And even if you are in a market where a lot of business is done on-line, what was effective in marketing terms last year is less likely to make the same impact today.
We are in unchartered times of trading, but with the increase of remote working and a collaborative approach, companies need to turn to digital channels and embrace the transformation.
It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost.
We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.
Many companies are recognising this shift to digital marketing isnt a short term thing but a way of strategically growing their business and providing long-term value.
So get in touch with CAST Marketing, we can help you in every aspect of creating an affordable digital strategy that puts you in front of your new prospective clients.
And to help, we are offering the first 2 people who get in touch, a free strategy that we will create and deploy including video marketing, design and deployment. Make a move today and call us on 01252 214025 or visit our site www.castmarketing.co.uk At Cast Marketing we make everything about you!